Why Storytelling Is The Ultimate Weapon – By: Jonathan Gottschall
Jonathan Gottschall is the author of The Storytelling Animal. He says that there is science behind the notion that storytelling is the best way to communicate a message. In this article Gottschall talks about Peter Gruber’s book, Tell to Win. There’s a short animated video with the article as well.
Should we be suspicious of stories? on Presentation Zen by Garr Reynolds
Reynolds asks if we should be suspicious of stories because of their incredible power to persuade. He links to a Tedx talk by Tyler Cowen, and offers his opinions on what Cowen has to say about storytelling.
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains by Leo Widrich on Lifehacker.com
Leo Widrich is the co-founder of Buffer. When he began to market his product through stories, sign-ups increased dramatically. In this article, he talks about the brain science behind why storytelling works so well, and he gives some practical storytelling tips.
5 Stories Every Entrepreneur Should Be Able To Tell by Leah Busque
Lea Busque is the Founder and CEO, TaskRabbit, Inc. Some of the stories she believes you should tell include the story of your company’s origin, and the story of your vision for the company’s future. She also suggests telling a story about a failure you’ve had, and how you learned from it. This one is a nice quick read.
These podcasts feature storytelling performances. Risk! is a bit edgy. A lot of the stories are about sex, drugs, and other not so family friendly topics, so parental discretion is advised. The Moth is tamer, and perhaps geared more for the over 40 crowd than Risk! These shows are an entertaining window into the intimate moments of other people’s lives.
Go to my “The Idea of Storytelling” Pearltree to find more resources for this topic.